Measuring creator campaigns beyond likes and views

Likes are easy to count and hard to defend. Clients increasingly ask what a campaign actually moved.

Pick one primary metric per campaign

Awareness campaigns can lean on reach and saves. Performance campaigns should be judged on tracked clicks and conversions. Mixing the two in one scorecard muddies the story.

Track with unique links and codes

Give each creator a unique link or discount code. It is the simplest way to attribute outcomes fairly and to identify who to rebook.

Compare creators on cost per outcome

Rank by cost per result rather than by follower count. Smaller creators often outperform on this view.

Report quickly and consistently

A short, consistently formatted report delivered within a week of the campaign wrapping builds more trust than a beautiful deck delivered a month later.