Scaling an influencer agency from 3 clients to 30

What works for three clients breaks at ten. Growth is mostly a systems problem.

Standardise your campaign process

Use the same stages for every client — brief, shortlist, approval, delivery, report. Consistency makes onboarding new team members much faster.

Centralise creator relationships

When creator contacts live in individual inboxes, knowledge leaves with the person. Keep one shared record of who you have worked with and how it went.

Template your reporting

A consistent report layout saves hours every month and makes quality easy to check.

Define roles and permissions

As teams grow, be explicit about who can approve spend, who talks to clients and who manages creators.