Influencer Marketing 101
What is a good engagement rate for a creator?
2 September 2026 · 5 min read
Engagement rate is the share of a creator's audience that interacts with their content. Everyone wants a benchmark, but a single number rarely tells the whole story.
Compare within a niche
A cooking creator and a gaming creator have very different audience behaviour. Compare creators against others in the same niche, platform and size band.
Look at the pattern, not one post
One viral post can skew an average. Look across the last 15–20 posts to see how steady engagement is.
Read the quality of interaction
Thoughtful comments and saves usually signal more intent than quick likes. Check whether the conversation looks genuine.
Pair it with fit
High engagement from the wrong audience won't move your goals. Use engagement alongside audience fit and past campaign results.